the web writer’s toolkit

A recording of wind chimes. An item you cherish. Your childhood haunts. The pounding of a drum. Getting lost.

As revealed in The Web Writer’s Toolkit, almost anything can serve as a point of inspiration for successful Web writing. Follow along with the 365 exercises–in order or jump around to sections on travel, games, sounds, and much more–to learn how to transform your experiences and observations into ingenious Web content. Pretend you have a time machine and write about the time and place you would visit. Produce an audio story with sound effects. Tell a story about the time you spent living abroad. Make a recording from a common household object and incorporate it into your blog. Write the script of a voicemail message. Choose a poem and compose a melody to go with it.

By taking on these challenges, you will develop the confidence and skill you need to create successful content–while producing a significant body of work to present on the Web. Use this book on its own or with Writing for the Web, and you’ll learn how to motivate yourself to generate great web content–and have fun doing it.

  • Includes 365 challenges that encourage you to observe, to think, and to try effective storytelling tasks
  • Focuses on words, pictures, and sound as story elements for your Web content, rather than the mechanics of using specific software apps and tools
  • Features a simple, straightforward format of numbered exercises, with suggested time to take for each one
Why you should read this book
Table of Contents
Sample challenges