It’s a thin book. Fat books typically don’t follow their own guidelines, such as
“be succinct”!
It’s designed to allow you to zoom in to find what you need, and then
quickly skip to another topic.
It encourages you to engage, to observe, to think, and to try various effective
writing tasks. The chapters are packed with examples, challenges, and
suggestions.
It focuses on words, pictures, and sounds as story elements for your Web
content rather than the mechanics of using specific software and tools.
There’s already a flood of good books available on how to use the latest
tools and technology to capture and publish media.